What Every Salesperson Should Know
Competition is fears. You need each customer more than they need you. No pressure, right?
Right. Here you access 25 secrets on how to sell without any pressure.
Win costumers' hearts every time
Sell way more without selling
And have so much fun!
Ula Davitt
Boutique Marketing Director
Secrets To Easy Sales
Secret # 1
Toss every sales book.
I've read most of them. Garbage. They will not make you better at sales. Because there is only one thing you need to know.
Secret #1 for easy sales is for a salesperson to have fun. If you're not having a total bast, you are not selling. Look around, people who are having fun on a sales floor don't need sales books - they are the best performers. I've been through a lot of sales trainings, and they come with a lot of rules. Your head spins, your hands tied, and you lose yourself. "Do this, do that..." Role plays are the worst because they want you to become someone else. There is nothing you need to know; everything comes naturally if you're in your bliss. Forget about sales goals - they add a lot of pressure. So dumb... If you're not selling, are you going to give birth to sales? Or, if you are selling a lot, why put a cap on how much you want to make? Who invented it? Trying too hard will only make everything even worse. The only criteria for easy sales - are you having a great time? Basically, "get out of my back and see me blossom". If you are selling this way, you don't need to read the rest. But, if you choose to, there are more of my awesome observations.
Secret #2
Sales happen when you talk.
It's not a monologue, and it's not an awkward silence, just make a c0nversation. I talk, they talk. Short silence. I talk, they talk. Do you need to remember to talk when you are having fun? Ha ha. It happens naturally, right?
Secret #3
What to say?
Since sales is about serving a client, the conversation should revolve around the client's life. But what if a person isn't responding? Tell something about yourself, talk a little bit about the product, make a joke. Even if it's a dead end, the person who is silent is already silent with a smile inside. If a person mentions their kids, vacation, etc. that means it's important to them - grab onto it! This is your conversation topic.
Secret #4
Don't talk at all.
LOL. What now? Once people start talking about themselves, listen more. Sometimes just smiling and not saying anything is the perfect sale. Nod, agree about everything, bring all the things they touch by the register. Once they finish their story, you say: "It will be $100 in total."
Secret #5
Humour- Yes!
When people laugh, they feel good, and they buy! Don't be afraid to make a joke. Sometimes we're too proper. If you have it in you - joke, be silly, be yourself. If you see someone rolling their eyes you can turn your joke around: "I know it was silly of me", "Eh, it was a bad joke", "Well we just laughing at ourselves". If you're having fun, inserting a sense of humor comes naturally. One more. Are you a woman and a client is a man? Play your cards (not in stupid inappropriate way, but in a light, flirting way).
Secret #6
Look busy.
Don't stare at people and don't follow them while they shop. Give the privacy to look around. It's natural for us to look at "action", but instead - be an action. Find something to do, put an item from one space to another, dust, make coffee, or just stare at the computer.
Secret #7
Do not!
Do not, under no circumstances, ever-ever say "No", correct, contradict, or inject negativity into conversations with a client and anyone during the sale. When we disagree, we tend to correct people, but not in sales! Please, please don't do that! Hold your opinion. Negative words evoke bad feelings and people shut down. On the contrary.
Secret #7
Agree with everything!
"I think it's beautiful" (even it's ugly), "Oh yeah!", " You can also add this...", show more products.
What if you can't accommodate what they are asking for, for example, a discount. Then, you say: "Oh, I would like to, but I can't", "I wish I could...", "I hear your pain", "I am so sorry to hear that", etc. This way they are not hurt. You are on their side.
Secret #8
Mirror.
Actually, it's a natural way to communicate. Most likely, you don't need to remember that. If a person is soft-spoken and slow-moving, do not be a jumping bean and loud expressionist. And vice versa. Adopt to their pace and the manner, because people relate better to similar people to them. In this case scenario, opposites do not attract.
Secret #9
Increase desire.
Tell a story that no one knows about a product, company, or a success story. Intriguing details, unexpected elements or even how people are reacting to a product are icing on the cake. The purpose is to increase an already existed desire. It's assurance that it's a great buy. Don't spill all the beans in one breath - it's a drip-drip campaign. Allow some time for the person to absorb the news, and it may be just enough to say: "I'll take it".
Secret #10
Sell much more.
Be a genuine personal shopper. Show related items to what the client is looking. "What about this?" They may say no, but what if they say yes? Show, show, show until they say "no". Imagine: they are coming to you with one single item, you ask: "Did you see this?" Show a related item, of course.
Secret #11
Knowlege sells.
Talk about the product coz knowledge sells. I had a manager who didn't have any charm, but he sold with knowledge.
Secret #12
Engage or be invisible?
It depends on the industry whether you want to be invisible until clients are touching things and looking for you (such as furniture or car sales). If you sell luxury jewellery or art, you want to be present at the beginning before you leave them alone. it's not rocket science, think about how you shop.
Allow client to fall in love. Greet and give space at the beginning to touch, measure, think on it, carry it, kiss it... But not forever, because if they are still in the store, they like it. And when they like it, they want to tell you about it. Again, think how you shop. When you find something you like, don't you want to share the love of the treasure? Become their personal shopper - serve them, adore it too, ask them to put it on, etc.
Secret #13
Tell people what to do.
"Look around, try it, and buy if you like." If you tell what to look for, people will notice. "Look for details of the seams". The value is always in the details. This secret will justify the price.
Secret #14
Buyer's remorse.
OK, this I borrowed from one of the sales trainings. To minimize returns, after the sale and before they go out the door, say "It's a great buy," "Really great choice", or "One of my favorites, good job".
Secret #15
Greet or not to greet? (Be or not to be...)
Someone came to your store. Greet or not to greet? Answer - greet. Wave a hand if you want, smile, nod - just acknowledge their existence. Your job is to make them important. Find what works for you. Someone shows up - is the best thing that happened to you, right?
Secret #16
Close the deal instantly.
At the right time, when a client is on the edge of saying yes, ask: "How about buy this sofa, two chairs. and the rug to go with it." They can reply: "No, I'll just take the sofa". Got it. "How about this... to go with that..." is a perfect trick to get them say "yes" to that.
Secret #17
How long you milk?
Don't bore them with too much talking, showing, or your presence! That is the worst - "God, when will it end?" People want to run away asap.
Secret #18
Didn't sell?
And you hoped so much! That sucks. It drains you. You thought it went so well, but now you feel mad without energy. One way is to not put everything - all you - into the sale. It's easy to say, because I always put all of me into it every time, but I learned to move on. I measure success by how much fun we had. Did I have fun during the sale? Then the time was not wasted. Life on this earth was well spent.
Secret #19
Positiveness evaporates bad mood.
Even if they are rude, they won't be as rude if you are in absolute bliss. Remember, the rudest people are the best clients. They don't need you, but they will come to you and say, "I will buy this". Be happy with them, because you know that people are people. Their rudeness does not affect you. If you maintain your light attitude, the person will warm up to you and may even share their life story in the end. Or leave your store, but they will leave with a much lighter heart.
Secret #20
How you look matters.
Once, I was without makeup, dressed in yoga pants and a t-shirt, and I was with my friend. I asked her for some advice on how she sells everything so easily. We did a role play with me. I tried and tried, and basically, the outcome was: "You do not look interesting, that's all." How you dress matters. Be interesting, be "put together" in your own unique way.
Secret #21
How you smell?
Smell good. No bodily odor allowed. With so many perfumes available, life does not need to stink. One time, my tour guide was smelling like sweat. It was impossible to hear what she was saying, the whole time I was avoiding the smell. Do you want this experience? Buy a good deodorant and check your armpits especially during summer. Do you wash your clothes after each wear? Do it for goodness' sake, don't smell bad!
Secret #22
Teeth and nails.
Floss your teeth. If your breath stinks, it's bad hygiene and brings out unpleasantness around you like a cloud. Just floss until it doesn't stink. How would you like it if a male salesperson had long nails? Or a woman had bitten, uneven nails, and skin peeling off? It doesn't need to be a full-blown manicure, just a nice short clean cut is enough.
Secret #23
Mew.
Oh! This discovery made my day. When you greet a client, do it with high-pitched voice line a cat: "Hi!", "Thanks for coming!", "Welcome!" Like you were waiting for your friend for the longest time. This trick makes everyone fell so important! Furthermore, this trick makes long-lasting relationships, turns clients into friends, sells multiple times, and gets the best reviews. Who new - a high picked voice when you greet. Do it every time with everyone.
Secret #24
Open your eyes.
I notice it on my friend. She seems so friendly! Smile, and smile with your eyes. Actually, open your eyes, lift your eyebrows like you're waiting for a surprise. Gosh, it feels so good to be her friend...
Secret #25
How coworkers feel around you?
Be aware of what can drive someone crazy. Do you do annoying things like whistling, repeating the same fraise over and over again, humming, or singing all the time? Do you micromanage, critique your coworkers too much? Complain? So annoying!
Secret #26
Sales is a performance.
You are an actor. Use your charm, charisma, or be in your total bliss. Spread a happy energy- it's addictive, and people want to be around you. If you are struggling, you have two choices: find the way to swim like fish in water or find another career. I was both. I sucked at sales and then I became the best. Only when I was me and myself, without any pressure, wonders happened at my art gallery. I wish I knew the first sentence only. Look interesting, say something interesting, be knowledgeable, and when listening, look with your wide-open eyes. What they say matters to you. Can you imagine, someone shares their life with you - it's a blessing. It's a big deal.
Secret #27
Can you become a #1 salesperson?
If you struggle in sales, most likely you are not going to become a #1 because some people are born as fluent talkers and really natural at sales. But you can be pretty good. Just show your personality and find your niche where you blossom without restrictions.
Have a good time!
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I help businesses present their services from the client's point of view.
Business Message, Websites, Facebook/Instagram, Visual Merchandising, and Selling.
Ula's Boutique Marketing
email: [email protected]
text/call: 708-745-4100
mail: 7617 E 116th Ave
Winfield, IN 46307